Innovative, creative, and versatile 20-year marketing & strategy professional with expertise in branding, brand strategy, digital and traditional marketing & advertising, social media strategy, positioning, innovation, commercialization, product naming, budgeting, and PR/corporate communications. Strong ability to identify and analyze emerging trends and consumer demand through market research and category insights. Broad sector experience, including Consumer Goods, Food & Beverage, Entertainment, Automotive, Golf and Financial. Strength working cross-functionally and collaboratively to successfully employ multi-pronged strategies and integrated activations for maximum impact. Interested in opportunities in which I can share my knowledge, learn from others, and participate in a truly cooperative and connected team environment.
Dual Bachelor of Arts: Political Science; Environmental Science & Policy
Independent Music Producer, Film Composer, Sound Designer and Video Editor; Various Political Campaigns, Grassroots Engagement; The Duke Chronicle, Advertising Sales Manager; The White House (Office of Cabinet Affairs), Intern; North Carolina Democratic Party, Campaign Finance Research; NC Office of President Pro Tempore, Research Assistant; North Carolina Golf Panel, Member/Course Rankings
HTML, Wordpress, Graphic Design (Photoshop, AI, InDesign), Sound Design, Video/Audio Production and Editing (AVID ProTools, Final Cut Pro, Premiere Pro), MS Office Suite, Google Ads & Analytics, Constant Contact, various project management and stage gate platforms.
Awarded U.S. Patent #7,836,146 for Distraburn– concurrent media file compression, download and burn technology for more efficient digital delivery of high-quality audio and video across networks.
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My experience includes work with liquor brands, non-alcoholics, beer & wine, RTDs, cocktail mixers and food brands. Experience in startup environments as well as large umbrella companies, such as Diageo and Anheuser-Busch.
I've worked on various products partnering brands with golf courses and marketing golf courses themselves. I'm an avid golfer and a member of the NC Golf Panel.
I've worked on branding and innovation on various CPG products, including new products, re-branding and package refreshes. Led new product development and launches for Butterball, Diageo, Calypso Lemonades and Loud Beverage